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The COVID global lockdown has not just confined us to our homes but thrown at us challenges of various dimensions. However, despite these challenges, our creative leaders have continued to conceptualise work that inspires. He has over 14 years of experience across Mumbai, Delhi and Kuala Lumpur. In a conversation with e4m, he speaks about the new disruptions in the field caused by the COVID scenario, creation through constraints, client-spending and more. Usually, you just get dependent on having this large team and this collaborative environment. What this situation has done is that it has minimized that because now, all you have is yourself, your ideas and a laptop. And I think personally for me, it's been a challenge but it's also been something that's helped me grow as a creative person. For all these years, you've been dependent on this agency-infrastructure. And suddenly that's taken away.
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This agility has been translated from the outset of W Group, through its journey to date and its vision.
- What themes do you see?
- When all the tests were finished, they proudly ran their advertising campaign announcing the results.
- I would love to mention here the work that Touch is doing in this space.
- So perhaps not so tailored after all.
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Szczególnie doceniana jest przez tych, którzy pamiętają epokę tzw. W naszym artykule przedstawiliśmy jak zmieniało się logo tego wynalazku lubianego przez wielu rodziców i dzieci już od kilkudziesięciu lat. Pampersy zostały stworzone przez amerykańskiego inżyniera chemii Victora Millis. Wynalazek w następnej dekadzie trafił na masową skalę do wielu sklepów, hipermarketów i aptek. Z początku pampersy eksponowano na półkach z kosmetykami, żywnością, lekami a także wyrobami papierniczymi. W kolejnych dekadach systemicznie je udoskonalono. Agrafkę zastąpiono taśmą, zaczęto stosować kolorowe wzory, pojawiły się różne rozmiary, opakowania zbiorowe, elastyczne nogawki, żelowe materiały absorbujące.. Marka Pampers wciąż wprowadza innowacje, starając się sprostać oczekiwaniom rodziców i dzieci. Dziś firma produkuje dziesiątki różnych rodzajów pieluch i sprzedaje je na całym świecie. Logo Pampers rozpoznawane jest przez każdego, niezależnie od ciągłych jego zmian. Pierwsze logo Pampers nie przypominało zbytnio obecnego. Autorzy użyli czerwonego tła w celu zwrócenia uwagi na nowość na rynku. Sam napis pampers był czarny i na pierwszy rzut oka znak graficzny nie kojarzył się zbytnio z produktem dla dzieci. W celu lepszego kojarzenia się marki z produktami dla dzieci, stworzono logo w bardziej nowoczesnym stylu. Kolor niebieski miał na celu nawiązanie do spokoju i relaksu. Rodzice kupujący produkty opatrzone tym logo mieli być przekonani, że pampers to produkt dla tych, którzy nieustannie troszczą się o zdrowie i komfort dziecka. Takie logo przetrwało okres 10 lat. Zmieniono czcionkę, litery zostały rozjaśnione.
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