Pampers have been forced to change their emotional advert about premature babies due to complaints from viewers. Whilst many people consider the advert a touching and tearjerking watch, some families whose premature babies never made it home find it extremely upsetting. The Advertising Standards Authority ASA received complaints from more than 60 viewers, the majority of whom were bereaved parents of premature babies. But as a result of the complaints, Pampers have had to modify the advert - they've removed the lyrics from the song and highlighted their partnership with Bliss, a charity which provides care and support for premature and sick babies and their families. The response has been overwhelmingly positive, but we do understand that for some families the advert may be difficult to watch. You are always aware of those who do not make it home. Join thought-provoking conversations, follow other Independent readers and see their replies. Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today. Please refresh the page or navigate to another page on the site to be automatically logged in Please refresh your browser to be logged in. Hi {{indy. Sign up to our free Living Well email for advice on living a happier, healthier and longer life Live your life healthier and happier with our free weekly Living Well newsletter. Please enter a valid email address. I would like to be emailed about offers, events and updates from The Independent.
MUMS everywhere have been captivated by the latest Pampers advert that follows premature babies as they reach their first major milestones - and now the identities of three tiny stars of the ad have been revealed. Within the ad, real families were filmed coping with the premature birth of their babies and their first major landmarks captured; from first smiles to being changed and for some, finally leaving the hospital. The advert opens on the tiny face of Jake Burton, who along with his brother George, is just weeks-old. The twins' parents, Rachel and Allen Burton, from the Isle of Wight, have been living at the hospital for months while their sons are given vital treatment. Speaking to The Mirror , the parents explained that while Jake should be able to leave the hospital in a matter of weeks, George's future isn't as certain. The year-old, who otherwise had a straight-forward pregnancy, went into labour at 25 weeks and the boys were put into an incubator as soon as they were born. The mum, who also has a month-old daughter called Millie, described the situation as the hardest thing she's ever been through. She told the Mirror: "I've been through every different emotion and it's not over yet. The best-case scenario is we have them both home by the time they reach six months. I don't want to think about the worst case.
Pampers advert. Epic Baby Poop Faces Captured In An Award-Winning Pampers Ad
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Pampers is proud to launch its smallest nappy ever, specially designed with neo natal NICU nurses to meet the specific needs of the smallest premature babies. Murray Watt slam opposition in addressing home and property investments. Man is shot inside law firm building in the middle of Sydney's CBD. Road rage takes place in north Sydney as motorist spits on the other. Lidia Thorpe blows up in the Senate as President silences her. Search continues for Samantha Murphy in Under Investigations. Robert Pattinson stars in the classic trailer for 'Good Time'. Chrissy Teigen admires her angles out shopping with John Legend. Pharrell Williams enjoys drive after single release with Miley. Rob Edwards amid his side's defeat: 'Man city was incredible'. Pep Guardiola: 'I have a lot of respect for Rob and for his team'. Seventh-grade girl makes last-minute shot from half-court to win. Ten Hag hits back at 'very subjective' Carragher's criticism. Shaq reveals incredible pregame ritual of staying up until 4am. Brendan Rodgers labelled a dinosaur for referring to Jane Lewis as 'good girl'. Celebrity couple buys 'best seats on the plane' only to be mistaken. United front: Zara Tindall walks arm-in-arm with her husband Mike. This Morning shows off 'personalised' coffins for a 'modern' funeral.
The Advertising Standards Authority ASA received complaints from more than 60 viewers, the pampers advert of whom were bereaved parents of premature babies. The brand …. This Morning shows off 'personalised' coffins for a 'modern' funeral. A slow-motion montage of hilarious baby poop faces as the Pampers diapers get filled, pampers advert. Share this post. Read our privacy notice. This one did.
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View offers. Digital Agency Network member agencies have been evaluated and verified on various criteria. Brother describes tragic end for Michael Holt during charity voyage. Most read in living. US Edition. Irish Sun, pampers advert. The twins' parents, Rachel and Allen Burton, from the Isle of Wight, have been living at the hospital for months while their rossmann szampon weglowy are given vital treatment. United front: Zara Tindall walks arm-in-arm with her husband Mike. Join thought-provoking conversations, follow other Independent readers and see their replies. SmartSites Pampers advert. Can pampers advert have a wipe please? Please fill the form below to receive a quote for your project. Agencies of the Month. It workED out! Digital Business Lab Asia. I don't want to think about the worst case. The Advertising Standards Authority ASA received complaints from more than 60 viewers, the majority of whom were bereaved parents of premature babies, pampers advert. Recommended Hospital holds graduation ceremonies for premature babies. Back to top Home News Royals U.
In my opinion it already was discussed